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Behind the Design: The 2024 Ford Maverick

Aug 4, 2024
The 2024 Ford Maverick sitting in a festive backyard suburban setting

Image via Bob Maxey Ford.

Ford is the biggest name in pickup trucks thanks to its highly successful, top-selling F Series lineup. Now the venerable automaker is looking to make a splash in the compact pickup market with the nimble and multifaceted Maverick. Powerful and versatile, the Ford Maverick is a perfect fit for the modern lifestyle. Explore the performance and utility of the 2024 Ford Maverick and discover thoughtful design and innovative engineering at work.

Power and Performance

Equipped with Ford’s highly advanced 2.0-liter EcoBoost engine, the Maverick can produce a hearty 250 horsepower and 277 lb-ft of torque on demand. With a standard towing capacity of 2,000 pounds and a maximum payload of 1,500 pounds, the Ford Maverick is ready-built for work and play, whether you need to haul materials for your kitchen remodel or trailer a pair of jet skis to the lake for a weekend of fun under the sun.

Modern Features

The Ford Maverick is designed to keep you and your passengers connected and engaged while on the road. The multifunctional infotainment system features a vibrant 8″ LCD color touchscreen display integrated with Ford’s SYNC connectivity platform. Access content from compatible Android and Apple devices and listen to your favorite playlist or the hottest podcast over the Maverick’s six-speaker audio system.

With the modern lifestyle in mind, the Ford Maverick features a device-friendly design with USB-A and C ports and 12-volt DC outlets in the front and rear. Built-in Bluetooth technology lets you easily access your favorite apps and use voice controls to answer calls, send messages, get weather updates, and look up driving directions.

Ford FLEXBED

One of the Ford Maverick’s most innovative design features is its FLEXBED technology. FLEXBED is an organizing and storage system that allows you to quickly and easily configure the Maverick’s bed to suit your needs for whatever task is at hand. Use the molded slots in the bed to position standard 2×4 and 2×6 boards horizontally and vertically to create dividers, compartments, shelves, and supports.

The Maverick’s tailgate can be locked in a half-closed position to haul extra-long items securely. Other innovative features of the FLEXBED system include:

  • Pre-wired 12-volt circuits for powering pumps, external lighting, and other accessories
  • Lowered side walls for easier access to the bed floor
  • Six tie-down anchors (the ones in the tailgate can be used as bottle openers)

Convenience and Utility

Inside and out, thoughtfully designed features can be found throughout the Ford Maverick. Storage compartments under the rear seats are a discrete way to stow away tools and other valuables. High-capacity pockets integrated into the doors are perfect for holding large water bottles and other personal items.

Learn more about the innovative design features of the versatile Ford Maverick and reach out to the friendly Ford experts at Bob Maxey Ford (Detroit) in Detroit, MI to schedule a test drive.

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