College Students and Grad Bonus Cash Offer

We know that as a college or graduate student, you work hard at your studies and you deserve to be rewarded. Here at Bob Maxey Ford of Howell, we're happy to offer a way with our College Student/Graduate Student Bonus Cash program. It's a deal that applies to all eligible students that helps you save on the purchase or lease of a new Ford vehicle from our dealership. Learn about the details down below to see how you qualify!

How Does the Deal Work?

With the Study Hard, Drive Well deal, as long as you qualify for the deal, you can enjoy $750* off the purchase or lease of your next new Ford vehicle. This is available to all full-time and part-time college students and graduates who qualify for the deal. It also works with all of our Ford vehicles, with some exclusions that apply. This deal doesn't work on the Ford Mustang Shelby GT350/GT500 as well as the Mustang Bullitt, and it also doesn't apply to the Ford GT and the Ford F-150 Raptor.

Who can Qualify for This Deal?

All college and graduate students who meet the requirements of the deal can enjoy the benefits of this program. You can be a full-time or part-time student currently in school, but you can also be a recent college or trade school graduate as long as you're within three years from your graduation date. Current graduate school students can meet the requirements, as well! You will need a valid proof of documentation to qualify for the deal, so reach out to us, and we'll let you know what you need to bring to our dealership!

Eager to take advantage of the Study Hard, Drive program? If you want to save on your next purchase or lease of a new Ford, we're happy to help! You can self-register at or you can stop by our dealership where our team will walk you through the details of the program!

Make an Inquiry

(PGM #37866) available to all full-time and part-time college students, recent college or trade school graduates within 2 years from graduation date, and current graduate school students. Available on lease of eligible new Ford vehicles. Not available on 2020/2021 Mustang Shelby GT350/GT500, Ford GT, Explorer, Expedition, F-150 Raptor, Super Duty, Transit, Transit Connect, 2021 Mach-E, Bronco, Bronco Sport. Self-register at Take new retail delivery from dealer stock by 8/2/21. See dealer for qualifications and complete details.



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  • Saturday Closed
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